Tutorial: How WeAD Works for Advertisers
Data-driven outdoor advertising with verified impressions and measurable ROI
The Challenge of Measuring Outdoor Advertising Impressions
Accurately measuring the impact of outdoor advertising has long been a challenge for advertisers. This lack of concrete data has hindered the ability to optimize campaigns and measure return on investment (ROI). In mid-size city areas, traditional outdoor advertising operates on these industry-standard impression estimates:
- 🚕 Taxi billboard ads: 5,000–10,000 impressions/hour in downtown areas
- 📄 Brochure handouts: 500–1,000 impressions/hour in high-traffic zones
- 🏢 Building ads: 10,000–20,000 impressions/hour in business districts
- 🚚 Truck and bus poster ads: 8,000–15,000 impressions/hour on major routes
- 🏪 Store front displays: 5,000–8,000 impressions/hour in shopping districts
WeAD's Mission: We're not just measuring outdoor advertising—we're creating the foundational data infrastructure for the next generation of outdoor advertising. By combining Google AI, Google Maps AI, and cross-chain blockchain technology, WeAD is building the world's first verifiable, real-time outdoor advertising database. This data will establish new industry standards, enable predictive analytics, and empower both advertisers and microtisers with unprecedented transparency. Every impression we track today becomes part of a global dataset that will revolutionize how outdoor advertising is measured, priced, and optimized for decades to come.
WeAD's Data-Driven Solution
WeAD is at the forefront of transforming outdoor advertising through a data-driven approach. Our team has poured countless hours into developing a system that can accurately measure the impact of outdoor advertising, overcoming challenges like inconsistent data formats, privacy regulations, and the sheer volume of information to process.
Key Components of WeAD's Innovation:
Advanced Data Collection
WeAD employs a sophisticated data collection system to capture ad impressions, user interactions, and location data. This includes utilizing Google Maps AI for precise geolocation and foot traffic analysis, ensuring every impression is accurately tracked and verified.
Google AI Analytics
By harnessing the power of Google Maps AI, WeAD analyzes vast amounts of data to identify patterns, trends, and correlations. This enables advertisers to understand audience behavior, measure ad effectiveness, and optimize campaigns—while microtisers earn from every verified impression.
Cross-Chain Blockchain Integration
Leveraging cross-chain blockchain technology, WeAD ensures transparency, security, and efficiency in ad transactions, payments, and data management across multiple networks. Every impression is recorded on the blockchain, guaranteeing fair compensation for microtisers and verifiable metrics for advertisers.
While we can't provide exact, real-time data for every billboard or bus stop, our system offers a robust framework for accurately measuring impressions and campaign effectiveness. By combining data from various sources and employing advanced analytics, WeAD is unlocking the full potential of outdoor advertising—and sharing that value directly with you.
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